We've been building websites full time since 2013. And in that tenure, we've managed to learn a few things in regards website design.
The main thing we've learned is websites that are maintained and promoted do better than the ones that are left to sit, collect dust, and rot into a forgotten world called the deep six of search engine results.
In addition, we've also learned a few things in terms of this vast world called SEO - search engine optimization. There are on-page techniques to let the search engines understand your website, then there are techniques to promote the website in a way so the search engines take it seriously (called search engine authority), and then there is promoting the website for human eyes to drive traffic back to the website. All three work in tandem to allow the website to rank higher in search results for the desired keywords.
There is the wrong way to do this, and the right way to do this. We are help with the later - affordably and with transparency. Most notably, we do this in a way that allows you - the website designer - to maintain control of your client's website. All of our services are "white glove" via the invisible man.
However, "SEO" starts with a comprehensive website audit (maybe from more than 1 source). Knowing what tools are best to "audit" the website takes time to research. Then, running the reports takes even more time. Then, deciphering the information and learning the "rules" of SEO takes even more time. We are here to help you cut straight to what needs to be done and how to do it - and make you look like a rock-star in the process.
If you are on the fence about whether to hire out your on-going SEO monitoring or not, #1 - consider the cost of the software you are looking at compared to the cost of my time, moreover - #2 - consider the value of your time running reports when you can better use that time elsewhere. In addition, consider the value of insight from an SEO as to what can be improved, and yet you are in charge and in control of YOUR clients website.
OnBoarding: If you are interested, contact us and we'll send a short pdf that is part quote, part contract, part credit card authorization for auto-pay, part getting to know you better (the info we'll need from you), and what you can expect from us in this process. One of the things we'll need is access to your client's google analytics / google webmaster tools / google my business account. It's easy - just add our gmail to those accounts as read only.
Our process for on going SEO: After you sign up for an account, we'll add you to our SEO software as the 1st step of the onboarding process. The software will audit the website, provide initial keyword research, and give us a to do list of what needs to be fixed on each page of the website (as well as your Google Maps listing) to rank for what keywords are best. You are in charge of what "improvements" to implement. Each month, you - the website designer and sole manager of the website - will receive a comprehensive website audit report (branded in your name) of what needs to be done, what has been done, where the website ranks, and the traffic that is coming in and from where. We can also monitor the websites uptime and security. This is the report you can forward to your client. The first month, you'll not only receive the initial to do list and main report to forward to your client, but we'll also do a deep dive and run your site through several other website audit resources so you can get a comprehensive overview from several angles of what needs to be fixed and what is working well. This is for your information only. It is entirely up to you on what to do with this information.
Next is Local Search Engine Marketing (SEM)audit to ensure local listings are abundant and consistent and correct. As part of the on-boarding process for this separate software, we'll add in your clients info. The software will automatically "feed" a list of 30+ links (maps, local directories, voice search and aggregators) to ensure your client's local directory links are consistent and correct. Google and humans alike appreciate it when a businesses information is the same across all channels. Each month we'll provide a separate report as to which links are live.
Then we'll work on blog content. Together we'll come up with relevant keyword topics. The software then uses its AI to find relevant questions that is actually being asked. Once that question is chosen, the SEO software we use writes an AI writtenpost that passes SEO standards. We will send this to you via word doc with a suggested meta tags. It is up to you to "vet" the accuracy of the post with your experience and post it to the website. Once done, kindly let us know via a link to the post so we can check it off the list. Eventually it may show up on future reports to tweek the on-page SEO if need be.
If you are interested in additional visibility of those blog posts as part of a "link building" strategy, ask about our blog post syndication services (good for Googles eyes). The blog post can then be shared on social media - good for local visibility and human eyes. If you have the budget for next level SEO in terms of link building strategy, ask about our professionally written link outreach posts and press release services complete with white label reporting. We can work together to get your message out there for increased visibility & search engine authority.
Finally, as time allows, we'll do a manual search for possible link building opportunities with industry specific directories for you to consider. Again, as time allows. We are here to help in anyway we can and make you look like a rock-star in front of your clients. Again, the core value of what I bring to the table is saving you time / expense and white label reporting for your clients.